The finest steel has to go through the hottest fire. The finest stickers have to go through the veneer. Another week, let's get into it.
Torment Weather Report: Hurricane Helene is ravaging across the southeastern United States, leaving over 2 million homes and businesses without power—and hundreds dead. The 700-mile (more by the time you're reading this) path of destruction started on Florida’s Gulf Coast, and has since traveled to the Southern Appalachians.
Live updates here, with a few GoFundMe's below:
1. Support the Taylor Family After Tragic Loss
2. Stand with Megan: One Day at a Time
3. Help The Randall’s Rebuild After Hurricane Helene
0:27 — "Who the fuck is Freddy Perry?" Legendary TNF climber, Alex Honnold, might not know the Norwegian-Kiwi snowboarder, but we've been backing his energy, creativity, and humor since the Think Thank days. A decade later and those same traits have spanned multiple parts (rewatch ...ECLIPS and Benchpress) and multiple laughs. Go against the grain and it might just land you on The North Face.
“I’m elated to join The North Face. I’ve been a huge fan of the brand for the longest time. Rich history, sense of style and quality gear. Drizzle some ambition on top of that? Damn. I can’t wait to contribute to the snow program with strong, silly and fun projects.” – Freddy Perry
Jake Aaronson has been filming solo projects for a while now. No crew or cameraman, just a tripod and sheer drive to film cool shit. He's largely funded by you guys, as his content is secured behind a Patreon—but we just caught wind that his most recent project has been leaked.
"For 4 months I slept in the Safeway parking lot in Tahoe with a makeshift bed underneath my drop in ramp in the back of my truck. From January until April I took some of the gnarliest slams, seen some of the craziest shit and somehow managed to walk away unscathed. I’m very proud and excited to present to you my extraordinary video project from this past season." - Jake Aaronson
Salomon's latest hard goods delivery from the lens of Bryden Bowley. A tease of some product + clips from their new project in there too. Expect a tormented addition to this 24/25 collection next week...
We were anticipating some Pat Fava clips on the new Sleepwalker, but nothing lasts forever. The Salomon alumni parts ways with the company, joining Yes. Snowboards for a new chapter in his career.
New video in progress from the Japanese crew that dropped DURALUMIM last year. A glimpse into Third Creek Sardine's season here, but also here and here. Makes sense given the photo above, but looks like their video is called NEED MORE WATER AND METHANOL.
Side note: the ender to DURALUMIM landed on the cover of Digg Mag last year. Crazy spot.
Instagram Clip of the Week: A controversial make from Justin Hines for KEVIN DURANT.