For somebody like Russell Winfield, it goes without saying that everything is centered around style. He says it outright in this mini-doc, but even if he didn't, his signature RIDE Algorythm with Virgil Abloh speaks that into existence. That collaboration with the former CEO of Off-White marks one of his many signature boards with Ride Snowboards (first one dates back to 1993), and today we caught wind that he's adding to that list.
For his latest signature Algroythm, our friends at RIDE are revamping an original Ron Lemen painting that never got used. That's just the tip of the iceberg, though:
"While filming for Rough Around the Edges the production crew was digging through the RIDE archive boxes. Since these boxes hold the entire history of the brand, you’d think they would be labeled and organized. In true RIDE fashion, they aren’t. Rifle through these boxes and you’ll find old catalogs, never before seen photos, prototype designs, and original artwork for some of the most iconic RIDE graphics. Maybe even some stuff that would warrant an immediate 'cease and desist' if we put them on boards today. Look hard enough and you’ll even find this original Ron Lemen painting, designed specifically for Russell’s board. Long story short, Ron painted this in the early ‘90’s for Russell, and it never saw the light of day. Until now. Pulling straight from the archives, we’re happy to share the newest Russell Algorhythm."