The First Snowboard Commercial: 1980

Around 1980, an ad agency saw an article on the Snurfer brand in Playboy.

The First Snowboard Commercial: 1980

Around 1980, an ad agency saw an article on the Snurfer brand in Playboy.

October 06, 2023
Words By Mark Halseth Edits

In anticipation for the onslaught of snowboard films soon to come, we like to think back to simpler times. Times when snowboarding wasn't in anybody's vocabulary, much less video part. The next few months, video part will undoubtedly be the most searched keyword on Torment, so it's worthwhile to bring it back to the the early 80's with one of the earliest pieces of snowboard content.

About a decade before the first full-length snowboard video, Playboy caught wind of Snurfers, and the rest is history.

"In about 1980 and ad agency saw an article on the Snurfer brand snow surfer in Playboy. They contacted the Jem corp and asked for riders to do a commercial. Jem gave them my name, Mark Halseth, and Paul Graves. When they found out my wife, Jane, rode they hired her too. We filmed the inside shots in Baniff, Canada and the riding was in Colorado. It was warm in Baniff and the snow was bad. I was the rider in the yellow vest. i do not think there were many riders like me that did not use the rope at that time. Jane is the blonde in the red, white vest and the other rider is Paul Graves. Great memories and a ton of fun.I Look forward to hearing about what you think about some early hot shots ."

Mark Halseth