"We were like a punk band that you couldn't separate". The aforementioned quote from Jason Ford may not resonate, but it surely paints the picture of a mid 90's snowboard team that helped forge a path to mainstream culture. Even so, Russel Winfield, Jason Ford, and Mikey LeBlanc are just three pieces to the complex puzzle that is ride's 30-year history. Thankfully, ROUGH AROUND THE EDGES is here to fill in the rest.
In the 30 years since RIDE's inception, there's been a lot of ups and downs. To put it into perspective, being one of the only snowboard companies to go public on the NASDAQ is just the tip of the iceberg; three decades provides more than enough to uncover. So, from the days when there was only four board models and a vision to now, let 50+ in-depth interviews offer a glimpse into what it takes to run a successful snowboard company.
Directors: John Cavan & Tom Monterosso
Executive Producers: Jim Linnberg & Tanner McCarty
Producers: Ryan Runke & Aaron Blatt
Art Direction: Joel Brinson & Erik Van Hauer / Noct Bureau
Filmed and Edited: John Cavan
