After watching the BTS of the Hillside Project, it became pretty clear that Salomon has the whole R&D thing under control. Can't really go wrong when you have a team like Josh Dirksen, Victor Daviet, and Max Buri testing your product. Luckily, their stacked team doesn't end there—they got all the bases covered for all products.
In the case of the new Highpath board and the Echo and Malamute boots, Salomon called in some of their newer additions to put the product to the test. Safe to say Blake Moller and Emma Crosby carved, flipped, and tomahawked their way to a conclusion we already knew—their new sustainable products can expect everything from cheese wedges to trench diggers. The two-part video then transitions to the epic fjords of Norway, where Victor and Toni beat that conclusion into the ground, all with some epic scenery to compliment.
"Moving Forward is more than a video. It’s what we do on our snowboards and it’s how we learn from past experiences. It’s a process. It’s how we intend to grow as a brand, by reducing our impact each year as we learn more about innovations in sustainable materials and development. The Highpath board and Echo boot represent the first step in this forward motion for Salomon. Utilizing our most sustainable construction to date, these products signify a new benchmark in our efforts to design high performance, low impact gear. So, here’s to moving forward every day, on board and off."
Featuring: Blake Moller, Victor Daviet, Nils Mindnich, Emma Crosby, and Toni Kerkela
Directed by: Tom Granier
Photography By: Perly and Michel Lafleur