Snowboard teams are a marketing tactic as old as time, and aside from the needed R&D or team videos that come out of it, there's a level of influencer marketing that also comes into play. Influencer may seem a bit far fetched—50k followers doesn't quite translate to a worldwide reach—but the strategy is tried and true.
For starters, it comes off as a bit more organic than, say, a contentious Kim K promotion. Knowing a celebrity is endorsing a product simply for the check can be pretty counter-effective half of the time. Rather, seeing someone "relatable" rocking certain gear may set the conversion ball in motion without you even knowing it. It's subtle, but seeing your favorite rider get clipped up on next year's board definitely has an effect on what you strap into next season.
Now that your impressionability is out in the open, let's take a look at some of the RIDE team's favorite gear. A good reference point for what boards and bindings work in the streets, park, or backcountry.
What 23/24 Product Do I Prefer?
Snowboard: Berzerker or Peace Seeker
Bindings: A-10
Snowboard: Burnout or Benchwarmer
Bindings: A-6
